PSU Gameday Parking

Just wanted to give y'all a heads up about the new parking rules this year. I'm not sure how many have a parking season pass vs. parking day-of, but they've changed things up this year.
Game day parking is $40/car this year. However, if you buy in advance, with at least 10 days ahead of the game, it is only $10. You can only call and order a pass or stop in person. There is no online pre-ordering.
A buddy of mine just got his for the Youngstown St. game and was asking me if I'd heard that already. I do recall some mention of the new parking rules.
he asked them why they were pricing it that way and their excuse was that they wanted to reduce day-of traffic and thought this would encourage advanced purchases. I don't buy that at all, this wreaks of a pure money grab b/c the 10-day advance has not been advertised much at all. Freakin' greed-mongers.